Session 2 - Assessing Latinópolis Filmes - Workshop

Session 2 - Assessing Latinópolis Filmes - Workshop

How to make the Latinópolis experience a success?

1) Through a better organization process
2) Through a better engagement and understanding of their audiences

Trainees are divided into 4 groups in 2 rooms and will take part in 2 consecutive activities – 1 hour + 30 mins pitch and feedback.

Part 1: Critical study of Latinópolis: what could be improved from the point of view of a specific audience… Eg teenager, single mum, teacher, creative entrepreneur, retired academic?

• Define the key characteristics of your target audience?
• What might appeal to that group?
• Is Latinopolis aimed at specific audiences?
• What are the key problems for Latinopolis in attracting these groups?

Part 2: Create a social network driven new initiative & marketing campaign for that target group at Latinópolis

• Come up with a Strand Title / Tagline / Visual Identity
• How does this fit within Latinópolis brand?
• Specify the role of each member of Latinópolis in this new initiative
   

Part 3: Pitching to guest speakers and the group

Feedback by Jon Barrenechea / Paula Astorga / Madeleine Probst Q&A with group